Samsung hosted its highly anticipated Galaxy Unpacked event on July 9, 2025, in Brooklyn, New York, revealing a suite of new devices that underscore the company’s commitment to innovation in foldable smartphones and wearable technology. The event spotlighted the Galaxy Z Fold 7, Galaxy Z Flip 7, and the Galaxy Watch 8 series, each boasting significant advancements in design, performance, and artificial intelligence integration.
The Galaxy Z Fold 7 emerges as Samsung’s most refined foldable device to date, featuring a sleeker profile at 8.9 mm when folded and 4.2 mm when unfolded. This design evolution makes it one of the thinnest foldables in its category. The device sports an expansive 8-inch main display and a 6.5-inch cover screen, both offering immersive viewing experiences. Notably, the Fold 7 is equipped with a 200-megapixel main camera, a significant upgrade aimed at delivering superior photography and videography.
Under the hood, the Fold 7 is powered by Qualcomm’s Snapdragon 8 Elite processor, ensuring robust performance for multitasking and demanding applications. A standout feature is the integration of Google’s Gemini AI, which brings advanced functionalities such as Drawing Assist, Writing Assist, and the Circle to Search feature, enhancing user interaction and productivity. However, the device departs from its predecessors by omitting support for the S Pen stylus, a move that may influence users who favor stylus input.
Complementing the Fold 7, the Galaxy Z Flip 7 offers a compact clamshell design with a 6.9-inch internal display and a larger 4.1-inch cover screen. The device is powered by Samsung’s Exynos 2500 chipset and boasts a 4,300mAh battery, providing up to 31 hours of video playback—a notable improvement over previous models. The Flip 7 also features a 50-megapixel main camera and introduces AI-driven personalization through Gemini Live, offering suggestions for outfits and meals based on user photos.
Samsung also introduced the Galaxy Z Flip 7 Fan Edition (FE), a more affordable variant maintaining a 6.7-inch screen and starting at $899.99. The Flip 7 is priced at $1,099.99, while the Fold 7 starts at $1,999.99. All models are available for pre-order, with official sales commencing on July 25.
Expanding its wearable lineup, Samsung unveiled the Galaxy Watch 8 series, including the standard Watch 8, Watch 8 Classic, and the premium Watch Ultra. The Watch 8 and Watch 8 Classic feature a new cushion-shaped design and are powered by Samsung’s latest Exynos W1000 chipset. These models introduce advanced health tracking capabilities, such as vascular load and antioxidant level monitoring, alongside enhanced fitness coaching features.
The Galaxy Watch Ultra stands out with its rugged design, military-grade certification, and a new Titanium Blue color option. It offers doubled storage capacity at 64GB and integrates Google’s Gemini AI, replacing the traditional Google Assistant. This integration allows for more natural language interactions and deeper connectivity with Google apps, enhancing the overall user experience.
Samsung’s latest offerings reflect a strategic emphasis on integrating artificial intelligence to enhance user experience across devices. The collaboration with Google to incorporate Gemini AI signifies a move towards more personalized and intuitive technology. Additionally, the design refinements in the Fold 7 and Flip 7 demonstrate Samsung’s commitment to making foldable devices more accessible and user-friendly.
The Galaxy Unpacked event’s announcements position Samsung at the forefront of the foldable smartphone and wearable technology markets, showcasing the company’s dedication to innovation and user-centric design.