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Homebuyer Interest Holds Steady Amid Economic Slowdown and Trade Optimism

By Rent Magazine ContributorJuly 29, 20253 Mins Read
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While the U.S. housing and construction sectors experienced cooling in June, homebuyer activity remained broadly stable, supported by firm mortgage rates and improved consumer confidence following the new U.S.–EU trade agreement.

In June 2025, existing home sales declined 2.7% to a seasonally adjusted annual rate of 3.93 million units, exceeding economist expectations. However, year-over-year sales remained flat. Mortgage rates have hovered near 7%, contributing to affordability pressures, yet buyer interest has not weakened significantly.

Consumer optimism has been bolstered by the trade deal with the European Union announced on July 28, 2025. The agreement stabilizes U.S. tariff rates at approximately 15%, averting the broader escalation that had been anticipated. Markets responded positively, viewing the development as a signal of reduced trade uncertainty.

Analysts expect mortgage rates to remain relatively steady through at least September, with the Federal Reserve signaling a pause in rate cuts despite mixed economic indicators. While some dissenting voices within the Fed advocate for cuts, most policymakers, including Chair Jerome Powell, prefer caution until firmer inflation and labor data emerge. The convergence of moderate inflation and persistent high tariffs has kept pressure on long‑term yields, limiting room for rate relief.

Affordability challenges at current rate and price levels are nudging many prospective buyers toward smaller, lower‑cost markets and condominiums. Regions with a lower cost of living continue to attract stronger demand, as home prices in large coastal markets remain relatively elevated.

Homebuilders are cautious, facing rising labor and materials costs—a situation exacerbated by high import tariffs, particularly on steel, aluminum, and some components. Despite this, the supply shortage persists, underpinning pricing even amid sluggish transaction volumes.

Read Also: https://rentmagazine.com/more-homes-available-buyers-gain-upper-hand-in-u-s-housing-market/

J.P. Morgan Research and the National Association of Realtors forecast modest home price appreciation in 2025, with expectations of around 3% growth. Inventory levels have risen to approximately 4.7 months’ supply, up from historic lows, yet remain within a balanced range. Persistent “lock-in” dynamics—where homeowners with locked-in mortgage rates are reluctant to sell—continue to restrict new supply entering the market.

Fannie Mae revised its total existing home sales outlook downward to around 4.14 million units for the year, citing sluggish demand and affordability constraints as key headwinds.

The newly formalized U.S.–EU trade deal has eased short‑term uncertainty about tariffs and international economic friction. By fixing tariff rates rather than allowing volatility, the deal provides market clarity, which in turn supports confidence in housing transactions—especially for consumers considering long‑term commitments like home purchases.

However, the agreement faces scrutiny in Europe. Leaders in France and Germany criticized the deal, warning it may elevate inflation and undermine EU bargaining power. Their response has introduced lingering questions around lasting trade stability and downstream cost effects.

Unless mortgage rates drop toward the 6.0% threshold widely cited as a tipping point for improving affordability, many buyers may remain sidelined—particularly renters watching the market. Elevated input costs and labor constraints pose risks, especially if trade tensions or tariff adjustments accelerate material price inflation. Still, price appreciation continues to support builder confidence in many regions.

Economists expect demand to remain stable to modestly declining through late 2025, with limited price gains. While a rebound remains possible if mortgage rates ease, a dramatic recovery seems unlikely without a sustained policy pivot.

In summary, June’s housing data reflects resilience amid a mixed backdrop: slowing construction activity, persistent affordability constraints, and widening regional disparities. Yet stabilizing mortgage rates and renewed confidence stemming from the U.S.–EU trade agreement have helped steady buyer interest. With homebuilding subdued and inventory rising modestly, the housing market is likely to remain steady but subdued through the third quarter of 2025 unless rates ease meaningfully.

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