Arlington, Texas, July 12, 2025 — The debut of AEW’s All In: Texas at Globe Life Field on July 12 injected a powerful boost into Arlington’s hospitality and service sectors. With approximately 20,800 fans in attendance and a live gate exceeding $2.5 million, the event drew visitors from across the country—many of whom stayed in local hotels, dined at area restaurants, and patronized small businesses surrounding the stadium.
Globe Life Field, a venue built to host major events year-round, transformed into a wrestling hub as fans streamed in for the afternoon pay-per-view and associated All In Week festivities, including televised AEW shows, Starrcast fan conventions, and pre-event gatherings at Texas Live!. According to Arlington’s mayor and the Sports Commission, the event is expected to have injected roughly $20 million into the local economy over the weekend.
Early reports show strong occupancy rates in hotels within a 10-mile radius of the stadium, with many properties reaching 90–100% capacity. Restaurants and bars—particularly those in entertainment districts like Texas Live!—reported significantly higher foot traffic, with brunch and dinner services running full tilt before and after the show. Vendors and ride-share services also saw surges in demand throughout July 11–12.
Event planners and tourism officials praised AEW’s move into a major-league ballpark as a strategic win for Arlington. It not only showcased the city as a capable host for large-scale, nontraditional sporting entertainment but also highlighted this model’s potential to fuel sustainable, diversified local economic growth.
Moreover, the visibility of All In Week—spanning meet-and-greets, TV tapings, conventions, and after-parties—meant that revenue was distributed across multiple days and venues, benefiting a wider swath of the hospitality value chain.
Moving forward, this successful launch is likely to encourage Globe Life Field and Arlington leaders to pursue additional large-scale entertainment opportunities. AEW’s well-attended and high-spending crowd demonstrates how non-MLB events can be leveraged to optimize venue usage, spread economic impacts across businesses, and enrich the city’s cultural calendar—benefits that could be replicated with concerts, festivals, and other live spectacles.
In sum, All In: Texas wasn’t just a milestone for AEW—it was a catalyst for Arlington’s hospitality economy, underscoring how strategic event hosting can generate meaningful financial returns and elevate municipal profile.